Sun Tzu

Sun Wu (simplified Chinese: 孙武; traditional Chinese: 孫武; pinyin: Sūn Wǔ), style name Changqing (長卿), better known as Sun Tzu or Sunzi^[1] (simplified Chinese: 孙子; traditional Chinese: 孫子; pinyin: Sūnzǐ; pronounced [swə́n tsɨ̀]), was an ancient Chinese military general, strategist and philosopher who is traditionally believed, and who is most likely, to have authored The Art of War, an influential ancient Chinese book on military strategy. Sun Tzu has had a significant impact on Chinese and Asian history and culture, both as an author of The Art of War and through legend. During the 19th and 20th centuries, Sun Tzu's The Art of War grew in popularity and saw practical use in Western society, and his work has continued to influence both Asian and Western culture and politics.

Historians have questioned whether or not Sun Tzu was an authentic historical figure. Traditional accounts place him in the Spring and Autumn Period of China (722–481 BC) as a military general serving under King Helü of Wu, who lived c. 544—496 BC. Modern scholars accepting his historicity place the completion of The Art of War in the Warring States Period (476–221 BC), based on the descriptions of warfare in the text, and on the similarity of text's prose to other works completed in the early Warring States period.^[2]

Traditional accounts state that his descendant, Sun Bin, also wrote a treatise on military tactics, titled Sun Bin's Art of War. Both Sun Wu and Sun Bin were referred to as Sun Tzu in classical Chinese writings, and some historians believed that Sun Wu was in fact Sun Bin until Sun Bin's own treatise was discovered in 1972.

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Source : http://en.wikipedia.org/wiki/Sun_Tzu

Sun Tzu Quotes

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Sun Tzu

All war is based on deception.
Sun Tzu

All war is deception.
Sun Tzu

All warfare is based on deception.
Sun Tzu

Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
Sun Tzu

Can you imagine what I would do if I could do all I can?
Sun Tzu

Confront them with annihilation, and they will then survive; plunge them into a deadly situation, and they will then live. When people fall into danger, they are then able to strive for victory.
Sun Tzu

For them to perceive the advantage of defeating the enemy, they must also have their rewards.
Sun Tzu

For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
Sun Tzu

He who is prudent and lies in wait for an enemy who is not, will be victorious.
Sun Tzu

He who knows when he can fight and when he cannot, will be victorious.
Sun Tzu

Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
Sun Tzu

If ignorant both of your enemy and yourself, you are certain to be in peril.
Sun Tzu

If our soldiers are not overburdened with money, it is not because they have a distaste for riches; if their lives are not unduly long, it is not because they are disinclined to longevity.
Sun Tzu

If you are far from the enemy, make him believe you are near.
Sun Tzu

If you know the enemy and know yourself you need not fear the results of a hundred battles.
Sun Tzu

In the practical art of war, the best thing of all is to take the enemy's country whole and intact; to shatter and destroy it is not so good.
Sun Tzu

Invincibility lies in the defence; the possibility of victory in the attack.
Sun Tzu

It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used.
Sun Tzu

It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
Sun Tzu

Know thy self, know thy enemy. A thousand battles, a thousand victories.
Sun Tzu

Know your enemy and know yourself and you can fight a hundred battles without disaster.
Sun Tzu

Now the reason the enlightened prince and the wise general conquer the enemy whenever they move and their achievements surpass those of ordinary men is foreknowledge.
Sun Tzu

Of all those in the army close to the commander none is more intimate than the secret agent; of all rewards none more liberal than those given to secret agents; of all matters none is more confidential than those relating to secret operations.
Sun Tzu

Opportunities multiply as they are seized.
Sun Tzu

Who is Sun Tzu?

Who is Sun Tzu?

Hundreds of years before the birth of Christ, there was a period in China known as the Age of Warring States. This was an age of great conflict and uncertainty as seven states fought for survival & control of China. For these states to win they sought out any means of gaining advantage over their opponents; those with knowledge on strategy & leadership was especially sought after. It was during this time that there arose a general from the state of Ch'i known as Sun Tzu. His ability to win victories for his warlord gained him fame and power.

Sun Tzu and the Art of Business

Sun Tzu and the Art of Business

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Six Strategic Principles for Managers Now in its sixth printing. Translated into five languages.
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To hand down the wisdom he had gained from years of battles, more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy.
Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. There are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War.
By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
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